zipcar

On-Campus Ambassador Program

GOAL

Further educate the college audience about the Zipcar brand, features, and membership benefits. Drive new member acquisition on target campuses with special offers.

THE PLAN

Working in collaboration and aligned with local marketing efforts, our latest program for Zipcar was an integrated campus program activating Fluent’s student translators across 110 influential campuses across the U.S.

Fluent translators engaged students in peer-to-peer interactions, distributed custom marketing materials and calls-to-action in high traffic locations around campus, utilized social media to push relevant content and incentives to fellow students within their networks and fulfilled a wide range of weekly marketing tactics to build membership and usage.

Zipcar Summer orientation and ‘Welcome Week’ initiatives across select schools helped with student move-in efforts, events, campus rides, and clubs and organizations integration. Students With Drive Ford Sponsored Grant Program

RESULTS

 

  • 39,000+ peer-to-peer conversations

  • 10,730+ campus emails distributed

  • 18,360+ referral emails distributed

  • 2,150+ classroom/organization announcements

  • 132 dorm parties

  • 497 tabling events

  • 7,400+ social media posts

  • 6.6M+ social media impressions

  • 55 orientation events